Last Updated: 13 June 2025
Who We Are
GetSetGo! Group Limited is a dedicated learn-to-swim academy delivering exceptional swimming lessons in purpose-built venues across the UK.
Our details
Company: GetSetGo Group Limited
Address: SH613, Shepherds Building, Charecroft Way, Shepherds Bush, London W14 0EE
Email: swim@get-set-go.com 
Website: www.get-set-go.com
For any privacy-related queries, please contact us using the details above.
Information We Collect
When You Make an Enquiry
- Name
- Telephone number
- Email address
- Swimming ability/experience level
- Age group (babies, children, adults)
- Preferred lesson type (private, shared, small group)
- Preferred location/venue
When You Book Swimming Lessons
- Full address
- Date of birth (swimmer and parent/guardian if applicable)
- Emergency contact details (name and telephone number)
- Medical information relevant to swimming (if disclosed)
- Payment/billing information
- Lesson preferences and goals
Information Collected Automatically
- IP address and device information
- Website usage data (pages visited, time spent, clicks)
- Browser type and version
- Location data (for venue recommendations)
- Cookie data (see our Cookie Policy)
Information from Third Parties
- Payment processing information from our payment providers
- Social media information (if you connect via social platforms)
- Analytics data from Google Analytics and similar services
How We Use Your Information
Service Delivery
- Provide swimming lessons and related services
- Match you with appropriate instructors and lesson types
- Manage bookings, cancellations, and rescheduling
- Process payments and refunds
- Maintain your client portal with lesson progress and feedback
- Ensure pool safety and emergency procedures
Communication
- Send lesson confirmations and reminders
- Provide progress updates and educational feedback
- Share important safety information and venue updates
- Customer service and support
Marketing (With Your Consent)
- Send newsletters about swimming tips and techniques
- Inform you about new venues and services
- Share special offers and promotions
- Provide information about additional lesson packages
Legal and Safety Requirements
- Maintain records for insurance and liability purposes
- Comply with health and safety regulations
- Safeguarding requirements for children’s services
- Financial record-keeping (HMRC requirements)
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: To provide swimming lessons and services you’ve requested
- Legitimate Interest: For safety, security, and business operations
- Consent: For marketing communications (you can withdraw anytime)
- Legal Obligation: For tax, safeguarding, and regulatory compliance
How We Share Your Information
With Service Providers
- Swimming instructors (lesson delivery and progress tracking)
- Payment processors (secure payment handling)
- Technology providers (booking system, client portal)
- Analytics providers (Google Analytics for website improvement)
- Venue partners (pool facilities and safety equipment)
For Legal Requirements
- Safeguarding authorities (if child protection concerns arise)
- Emergency services (in case of incidents during lessons)
- Tax authorities (HMRC for financial records)
 Law enforcement (if legally required)
Business Transfers
If we sell or transfer our business, your information may be transferred to the new owner, but only in accordance with data protection laws. We never sell your personal data to third parties for their marketing purposes.
Data Security
We implement appropriate security measures including:
- Encrypted data transmission (SSL/TLS)
- Secure servers with restricted access
- Regular security updates and monitoring
- Staff training on data protection
- Secure payment processing (PCI DSS compliant)
International Transfers
Some of our service providers may process data outside the UK/EU. Where this occurs, we ensure appropriate safeguards are in place through:
- Adequacy decisions
- Standard contractual clauses
- Other approved transfer mechanisms
Data Retention
- Enquiries: 12 months from last contact
- Customer records: 36 months after last lesson (HMRC compliance)
- Child protection records: As required by safeguarding legislation
- Marketing data: Until you unsubscribe or object
- Website analytics: 26 months (Google Analytics default)
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate information
- Erase your data (in certain circumstances)
- Restrict processing
- Data portability (receive your data in a structured format)
- Object to processing (particularly for marketing)
 Withdraw consent at any time
To exercise these rights, contact us at swim@get-set-go.com.
Marketing Preferences
You can opt out of marketing communications:
- Click unsubscribe links in our emails
- Email us at swim@get-set-go.com
- Update preferences in your client portal
- Contact us by phone or post
Cookies
Our website uses cookies for:
- Essential website functionality
- Analytics and performance monitoring
- Remembering your preferences
- Security purposes
For detailed information, see our separate Cookie Policy.
Children’s Privacy
As a swimming academy serving children, we take additional precautions:
- Parental consent required for children under 13
- Limited data collection (only what’s necessary for lessons)
- Enhanced security for children’s records
- Safeguarding training for all staff
- Secure handling of emergency contact information
Client Portal
Your online client portal allows you to:
- View lesson progress and feedback
- Manage bookings and payments
- Update personal information
- Access certificates and achievements
Portal access is password-protected and encrypted.
Changes to This Policy
We may update this privacy policy to reflect changes in:
- Our services or business practices
- Legal requirements
- Technology we use
Significant changes will be notified via:
- Email to registered customers
- Notice on our website
- Update in your client portal
Complaints
If you’re unhappy with how we’ve handled your personal data:
- Contact us first at swim@get-set-go.com
- If unresolved, contact the Information Commissioner’s Office:- Website: www.ico.org.uk
- Helpline: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
 
Contact Us
For any questions about this privacy policy or your personal data:
GetSetGo! Group Limited SH613, Shepherds Building Charecroft Way, Shepherds Bush London W14 0EE
Email: swim@get-set-go.com
Website: www.get-set-go.com